TrueCar is a company that believes that the car-buying process should be transparent and anxiety-free. They firmly believe car-buying can be easy and fun. Most people would shake their heads to this idea.
So we created The TRUE Campaign. Our goal was to evoke all the positive feelings we associate with car ownership and align them with car-buying.
We wanted to give this passionate start-up that no one knew – some heart.
And if you take a few minutes to check out the work below, you'll see how we brought this company to life.
What’s a campaign without a stunt to generate some PR and earned media? Introducing the TrueCar Price Trailer, instead of calculating your speed, it told you the value of your car.
Associate Creative Director: Harold Valderama