TrueCar "The Office"

TrueCar Mentorship Program

TrueCar Agile OKR Video #2

Accounting wanted a super fun and light-hearted video to announce some painful changes to the current systems being used. Add some cute kids and problem solved.

DrivenToDrive Car Giveaway 2020

As TrueCar began adopting the new Agile way of working, we created simple, playful videos to great goodwill for employees.

I'm a traditional ad guy who believes in telling stories in :30 or :60 second chunks. With videos on Instagram, I started to see the fun in keeping it short and sweet. Here are a few samples from my kids tees brand.


Simples Tonic

I had a relaxing day out on a backyard garden doing an intro video for Simples, a hand prepared, plant based tonics company. The founder, Tracy Donat is the real deal.

CEO Welcome 

TrueCar CEO, Chip Perry is a warm person who would love to greet every new employee. Unfortunately, he's also a very busy man. So I was tasked to come up with a video. 

TrueCar Holiday Social Media Video

For consumers buying a car during the holidays, TrueCar wanted to bombard their social media with a fun and helpful video. Per usual, the budget was nothing and the timing tight.

21 Days of Fitness

Besides assigning me to cheerlead my fellow co-workers while working out, my CEO asked me to put together this video highlighting an amazing 21 days of fitness funded by our agency.


A great promotional campaign TrueCar did with the Best Friends Animal Society. Pets aren't easy to shoot, but they are so darn cute!

Concur App

The TrueCar Accounting team wanted a more playful video versus the PowerPoint-type stuff they were used to. I accepted the challenge and art directed my butt off.

As much as I enjoy creating big budget tv commercials, I might get more joy from creating longer form videos for the internet. There is a freedom that comes from being able to tell stories with more than 30 seconds. And although the money is smaller, doing things "run and gun" with a tight crew is far more exhilarating and rewarding. This is especially true if I can either direct them, shoot them, edit them or do all the above myself.

Video Content

As TrueCar began adopting the new Agile way of working, we created simple, playful videos to great goodwill for employees.

TrueCar's DrivenToDrive program helps disabled veterans regain their independence by giving away a new vehicle every year. During the pandemic, we shot this year's recipient. 

TrueCar's first Hackathon was a a roaring success, so now that the sequel was coming, the Tech team wanted to make a big flashy announcement with this fun video.

TrueCar started a Mentorship Program and I was tasked to shoot, write and edit an upbeat video encapsulating it all. The impact on the kids was huge and I was grateful to be part of it.

TrueCar 2019 Hackathon Trailer

TrueCar Agile OKR Video #1