I really didn't understand the power of Ancestry.com, but after working on their latest round of tv spots, I was sold. From a young lady who was able to confirm her ethnic mix (with a surprise) to a gentleman who found the secret grandpa he never knew about, these commercials inform and intrigue.

CustomInk was doing well with their very simple direct response ads, but they needed to up their game with some commercials that had more emotion. We created a series of ads that gave them more heart, yet still showcased what they do. 

We created two spots for ZipRecruiter with two different goals. The first was to be emotional and do it in a big, cinematic way. The other route was to be much more informative, yet still entertaining. We accomplished all of this on a tight budget and a time crunch. Miracles do happen.

Sometimes animated ads don't live up to your original expectations. Normally, you want them to be fun, but they end up cheesy. Not the case with this AAA commercial. Despite being very informational, it accomplishes the difficult task of being entertaining as well.

CustomInk

Ancestry

AAA

ZipRecruiter